How To Come Up With A Brand Name

How To Come Up With A Brand Name How To Come Up With A Brand Name How To Come Up With A Brand Name By Mark Nichol The art of creating names of companies, services, and products is also an industry and a lucrative one. Brand agencies charge dearly for a list of suggestions for brand identities, but it’s simple to do it yourself. Note that I didn’t use the word easy; the process is fairly straightforward, but it takes a lot of time and effort. But perhaps you’d like to try it on your own. Here are a couple of issues to consider: Evocation Is the word distinctive? Does it encapsulate the essence of the company, service, or product? Does it evoke a positive response? What is the pertinent business or industry? What is the brand’s identity or personality? What is its demographic market? What sets this brand apart from competitors’ brands? Is the brand name already in use in the pertinent business or industry, or in another area? Is it an existing word, or is it similar to an existing word, already in generic usage, and if so, what are the associations with the word? Does it consist of or resemble a foreign term, and if so, what are that term’s associations? What impact will such associations have on use of the brand name? Can it be trademarked, and is it available as a domain name (www.widgets.com) or as the equivalent of a telephone number (1-800-WIDGETS)? Word Formation Various treatments of words are available for producing brand names: A brand may consist of an acronym, a new word or the mimicking of an existing one formed by using the first letter of each word in a phrase (though the first two letters from one or more words may be employed, or a minor word may be passed over, to improve the word’s appearance of make it match an existing word). One example is Saab, from the initials for the Swedish company name Svenska Aeroplan AktieBolage). The brand name might be a compound, a phrase formed from two existing words, as in the case of Band-Aid, or it might be devised (or revised) by clipping, or truncating one or more words, as with FedEx. It could also be a neologism, such as Kodak. A brand name might be a play on words, like a Mexican restaurant called Sir Vesa’s (a homophone of cerveza, the Mexican word for â€Å"beer†). It could be a deliberate misspelling of a known word, such as Tru. Various forms of wordplay are used to coin new words, including alliteration (Burt’s Bees), rhyme (Slim Jims), and reduplication (Ding Dongs). A company may choose a character, like Aunt Jemima or Mr. Clean, to evoke a certain image, or may employ foreign or classical words or syllables that represent a product’s value proposition: Lux, for example, the Latin word for â€Å"light† but also a part of luxury, suggests both illumination and refinement. The Decision If you’re going to create a brand name yourself, refrain from getting carried away by all these possibilities right away. Focus first on the qualities your brand name should convey: Sober, or sassy? Literal, or lyrical? Practical, or personified? Then brainstorm, whittle the list down to a handful of finalists, and test on colleagues, friends, and family and in a focus group. When you make a final decision, let it sit for a while, and then decide whether it will have lasting appeal for you, your business associates, and your clients or customers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Inquire vs Enquire26 Feel-Good Words"To Tide You Over"

Examples of Gapping in English Grammar

Examples of Gapping in English Grammar A construction in which part of a sentence is omitted rather than repeated. The missing grammatical unit is called a gap. The term gapping was coined by linguist John R. Ross in his dissertation, Constraints on Variables in Syntax (1967), and discussed in his article Gapping and the Order of Constituents, in Progress in Linguistics, edited by M. Bierwisch and K. E. Heidolph (Mouton, 1970). Examples and Observations: The cars were old-fashioned; the buses, too.(Bill Bryson, The Life and Times of the Thunderbolt Kid. Broadway Books, 2006)Arnaud was his closest friend; Peter, his oldest.(James Salter, Light Years. Random House, 1975)Forwards and BackwardsGapping ... describe[s] a transformation which creates gaps in a sentence after a conjunction by deleting a verb which would otherwise reappear, e.g. Caroline plays the flute and Louise (plays) the piano. Gapping can work forwards, as above, or backwards as in the deletion of the first mention of the word. According to Ross the direction of the gapping depends on the constituent branching in the deep structure, and provides insight into the underlying word order of a language.(Hadumod Bussmann, Routledge Dictionary of Language and Linguistics. Taylor Francis, 1996)Verb DeletionConsider the pattern in (154):a. John likes coffee and Susan likes tea.b. John likes coffee and Susan -   tea.(154) illustrates a pattern known as gapping. Gapping is an o peration which deletes a constituent in one sentence under identity with a constituent of the same type in a preceding sentence. More particularly, gapping in (154b) deletes the second verb of two co-ordinated clauses; this is possible because the deleted verb is identical to the verb of the first sentence. In (154b) the verb is gapped but, crucially, its NP [Noun Phrase] complement is left behind.(Liliane M. V. Haegeman and Jacqueline Guà ©ron, English Grammar: A Generative Perspective. Wiley-Blackwell, 1999) Gapping in Written EnglishCertainly, some constructions are overwhelmingly found in written language. An example is the English Gapping construction, as in John ate an apple and Mary a peach, where an implicit ate is omitted from the second clause, understood as Mary ate a peach. Tao and Meyer (2006) found, after an extensive search of corpora, that gapping is confined to writing rather than speech. In the Elia Kazan movie The Last Tycoon, a powerful film director rejects a scene in which a French actress is given the line Nor I you, on the grounds that this is unnatural speech. But his colleague, with earthier instincts, comments on this line with Those foreign women really have class. This rings true. The gapping construction is classy, and restricted to quite elevated registers, though it is not lacking entirely from spoken English.(James R. Hurford, The Origins of Grammar: Language in the Light of Evolution. Oxford University Press, 2012)

Shame by. Dick Gregory and the Professor is a Dropout'' by. Beth Assignment

Shame by. Dick Gregory and the Professor is a Dropout'' by. Beth Jonhson - Assignment Example as an encouragement account, which relays young girl’s chronicle that based on the author learnt to read by the aid of her grandfather from childhood (Johnson). This culture of reading would later lay a foundation for her when everyone thought she was retarded thus unable to read. The love for her children and desire to see them succeed in life pushed to go back and improve her English. This account demonstrates that, with motivation and reading skill, anyone can drive his life to great success. From Shame, Richard was from a poor background and attracted to her classmate Helene Tucker (Gregory). The respect he felt for her greatly motivated her continually go to school despite numerous hardships he then experienced. His determination’s was evident by unequaled willingness in continually attempting to please through emulating her cleanliness even though he had only one pair of cloths. He would even brush his hair, which clearly shows that through admiration and respect to the people we look up to we, can change positively and strive ahead. Richard shame was for having no dad, being in the relief program and for being poor. This was worsened by his teacher’s comments that he had no dad while the whole class was listening. The teacher’s irresponsibility of not caring to find out why he was not concentrating in class but just termed him as stupid made the situation even more worse. This clearly shows how some people teach others to feel shameful through their words. This shameful feeling made Richards to lack the motivation he initially had to go to school. Contrary to this, the professor is a dropout is a story of encouragement where Quadalupe Quintanilla strived to be successful in life even when people termed as retarded. When we are motivated to give a little push in life we can achieve whatever we want. Her motivation was her children and with the skills for reading she acquired at a young age really helped her a lot. Hard work is yet another aspect

Public Policy Implementation Theory Essay Example | Topics and Well Written Essays - 1000 words

Public Policy Implementation Theory - Essay Example Hill and Hupe stated that oftentimes, the informational bases are basically incomplete, and these cannot be totally identified and revealed ex ante. The main sources of this plurality are to be found in the combination of the agents' practices and of the beneficiaries' individual situations which goes against the top-down rules that major institutions strike to impose. In effect, the assessment aspect to be done by local actors cannot be specified prior to the action on the basis of predefined categories. Hence, it is inherently important to take into consideration the black box of implementation, where indigenous informational bases emerge, either as routine actions in order to support the outer informational bases of judgement in justice, or so as to change the sense of action (Hill and Hupe 2002). The studies of policy implementation are done by those who have an interest either in political science, or in public administration and public policy. This assertion stems from the fact that a core understanding of implementation as an inherent portion of the public policy process must gather and connect theories from these fields of knowledge. The Hill and Hupe reference material basically summarizes the implementation research and link it to som... There is an enormous and diverse research literature on public policy implementation research. However, the major problem is the process of extracting knowledge from the available information that is already documented. Given the phenomenal growth in the implementation research literature, the need for knowledge extraction is acute. The procedures and techniques have been developed for the past 25 years. The time to initiate efforts toward synthesizing the policy implementation literature is now.Another area of concern in public policy is the translation of a new policy into local behavior. This is also a major concern for the implementation literature, which tackles change from an administrative perspective. The concept of an implementation deficit implies that the introduction of a new policy also signals the start of a complicated process of effecting genuine change in behaviour (Hargrove, 1985). The key questions posed there are: why is successful implementation difficult to achi eve How are unique changes in behavioural patterns attained after the introduction of a new policyIn related studies, the national government has been seen as the policy formulator and local governments the implementers (Li, 2005). Hence, change failed to take place either because there is a dearth of good ideas from the national government (due to incapable policymakers, evolving power struggles among politicians and party members), or because the ideas are not implemented to the lower levels of the state hierarchy. Policy implementation had failed because local agents pursue their personal goals and self-interests and monitoring from the national leaders had failed. The Hill and Hupe argument

The Contrast of Character Between Cleopatra and Octavia Essay -- Compa

Abstract Between the characters of Octavia and Cleopatra there exists a "moral contrast" (Bree 110) -a conflict of Roman ideals and Cleopatra's foreignness. Throughout the tradition of Cleopatra, authors, including Plutarch, Shakespeare, Dryden, and Fielding, as well as filmmakers such as Mankiewicz, have separated Cleopatra from Rome and Octavia because of her combination of political power and sexuality: "The notion of Cleopatra that we have inherited identifies her primarily as being the adversary, the Other. Her otherness is twofold. She is an Oriental, and she is a woman†¦" (Hughes-Hallett 4). If Cleopatra represents the 'Other', then Octavia exemplifies Rome itself. She embodies all of the characteristics of a proper Roman wife: beauty, grace, wisdom, and above all obedience to her husband. Octavia is Antony's celebrated wife throughout the literature although their relationship is dispassionate, while Cleopatra's "otherness" prevents her from attaining the respectable title of Ant ony's wife despite their love. Octavia acts as a character foil for Cleopatra, highlighting Cleopatra's foreign nature and her sexuality, which the Romans find unattractive and unacceptable in the character of a woman. Plutarch: The Life of Marcus Antonius I begin my study of the comparison of Cleopatra and Octavia with Plutarch's The Life of Marcus Antonius, a so-called "historical text." Although Plutarch's writing is perhaps our most trusted source on Cleopatra, his "factual" manuscript is by no means unbiased. Plutarch, as we will see with Shakespeare, Mankiewicz, Dryden, and Fielding in the ensuing pages, presents Cleopatra as the opposite of Octavia. While Octavia represents the Roman ideal of a woman, Cleopatra is a self-seeking Egyp... ...2013. Web. 26 June 2015. http://www.gutenberg.org/ebooks/2062 Fielding, Sarah. The Lives of Cleopatra and Octavia. Kessinger Publishing, LLC, 2010. Web. 19 June 2015. https://muse.jhu.edu/login?auth=0&type=summary&url=/journals/studies_in_english_literature/v039/39.3gadeken.html Hughes-Hallett, Lucy. Cleopatra: histories, dreams, and distortions. New York: Harpercollins, 1991. Loomba, Ania. Gender, race, Renaissance drama. Oxford University Press, 1992. Web. 9 June 2015. http://www.jstor.org/stable/438273?seq=1#page_scan_tab_contents Plutarch. The Lives of the Noble Grecians and Romans. Excerpts from "The Life of Marcus Antonius." Oxford: Oxford University Press, 1994. Gutenberg.org Web. 14 June 2015. http://www.gutenberg.org/ebooks/674 Shakespeare, William. Antony and Cleopatra. Ed. Barbara A. Mowat, and Ed. Paul Werstine. Simon & Schuster, 2005 The Contrast of Character Between Cleopatra and Octavia Essay -- Compa Abstract Between the characters of Octavia and Cleopatra there exists a "moral contrast" (Bree 110) -a conflict of Roman ideals and Cleopatra's foreignness. Throughout the tradition of Cleopatra, authors, including Plutarch, Shakespeare, Dryden, and Fielding, as well as filmmakers such as Mankiewicz, have separated Cleopatra from Rome and Octavia because of her combination of political power and sexuality: "The notion of Cleopatra that we have inherited identifies her primarily as being the adversary, the Other. Her otherness is twofold. She is an Oriental, and she is a woman†¦" (Hughes-Hallett 4). If Cleopatra represents the 'Other', then Octavia exemplifies Rome itself. She embodies all of the characteristics of a proper Roman wife: beauty, grace, wisdom, and above all obedience to her husband. Octavia is Antony's celebrated wife throughout the literature although their relationship is dispassionate, while Cleopatra's "otherness" prevents her from attaining the respectable title of Ant ony's wife despite their love. Octavia acts as a character foil for Cleopatra, highlighting Cleopatra's foreign nature and her sexuality, which the Romans find unattractive and unacceptable in the character of a woman. Plutarch: The Life of Marcus Antonius I begin my study of the comparison of Cleopatra and Octavia with Plutarch's The Life of Marcus Antonius, a so-called "historical text." Although Plutarch's writing is perhaps our most trusted source on Cleopatra, his "factual" manuscript is by no means unbiased. Plutarch, as we will see with Shakespeare, Mankiewicz, Dryden, and Fielding in the ensuing pages, presents Cleopatra as the opposite of Octavia. While Octavia represents the Roman ideal of a woman, Cleopatra is a self-seeking Egyp... ...2013. Web. 26 June 2015. http://www.gutenberg.org/ebooks/2062 Fielding, Sarah. The Lives of Cleopatra and Octavia. Kessinger Publishing, LLC, 2010. Web. 19 June 2015. https://muse.jhu.edu/login?auth=0&type=summary&url=/journals/studies_in_english_literature/v039/39.3gadeken.html Hughes-Hallett, Lucy. Cleopatra: histories, dreams, and distortions. New York: Harpercollins, 1991. Loomba, Ania. Gender, race, Renaissance drama. Oxford University Press, 1992. Web. 9 June 2015. http://www.jstor.org/stable/438273?seq=1#page_scan_tab_contents Plutarch. The Lives of the Noble Grecians and Romans. Excerpts from "The Life of Marcus Antonius." Oxford: Oxford University Press, 1994. Gutenberg.org Web. 14 June 2015. http://www.gutenberg.org/ebooks/674 Shakespeare, William. Antony and Cleopatra. Ed. Barbara A. Mowat, and Ed. Paul Werstine. Simon & Schuster, 2005

Clarkson Lumber Case Essay

Clarkson Lumber Company is a classic example of a privately held company that has experienced a rapid growth in sales and has reached a point where it is facing a shortage of cash to sustain the expected growth in sales in the following years. The owner, Keith Clarkson, bought out his partner’s interest in the company in 1994 for $200,000. His partner, Henry Holtz, took a note for the $200,000 with an interest rate of 11% and was repayable in the semi-annual installments of $50,000 beginning June 30, 1995. The note was taken to give Mr.  Clarkson time to arrange for the necessary financing. Mr. Clarkson seems to be running the company well, evident by the constant growth in sales year after year. However, the company is running low on cash on hand, and needs some form of financing to reach the expected sales of 5. 5 Million in 1996. Moreover, the borrowing limit set by the Suburban Bank has been reached, prompting the bank to ask Mr. Clarkson to guarantee the loan personally. Mr. Clarkson has been in communication with another bank, Northrup Bank, which might be willing to extend a line of credit of up to $750,000. Analysis There are several reasons for Mr. Clarkson’s need to rely on borrowing despite good profits. Although the profits are good, they are not good enough in our view. The Net Profit Margin has been close to 2% since 1993 (Exhibit D). The cost of goods relative to the sales is high and is keeping the profit margin low. In other words, the costs have increased at a faster rate than sales. The Cost of Goods Sold is consistently around 75% of sales. Secondly, the Return on Assets is roughly 5% in 1995 (Exhibit D). This ratio is kept low due to a high total assets figure. Total assets are also inflated due to the liabilities taken in the form of trade credits by Mr. Clarkson The company is keeping a high volume of inventory in stock as shown by its Inventory Turnover ratio average of 6%. The Average Collection Period has jumped from 38 days to 48 days since 1993 (Exhibit B). Thus, the limited amount of cash inflow is largely tied in inventory, and payments on loans. Mr. Clarkson has been unable to take full advantage of the trade discounts (2% if paid with in 10 days) during the last two years ‘due to a shortage of funds arising from his purchase of Mr. Holtz’s (his partner) interest in the business and the additional investments in working capital associated with the company’s increasing sales volume’ (Case, Pg 2). And even though Mr. Clarkson has been able to use the credit from Suburban Bank of up to $400,000 to finance the increase in sales, the ceiling has also forced the company to use cash to fund itself and pay off loans. The current and quick ratios both support this fact (see Exhibit D). Based on the pro forma sheets there is an additional $251,000 needed to attain the goal of $5. 5 million in sales. Also, since part of the agreement is to break off from Suburban National Bank, the line of credit has to cover the 399,000 covered by the loan. With about $650,000 line of credit used, the remaining $100,000 of the new loan could be used to pay off Mr. Holtz and enable Mr. Clarkson to take advantage of the trade discounts by paying his suppliers back in 10 days; thus achieving the sales target with lower cost. Recommendations We recommend Mr. Clarkson to seriously consider taking the new line of credit. The line of credit will enable the company to take advantage of the trade discounts and pay off previous debt. Lowering the costs should be a high priority and it might be worth while to consider holding less inventory (if it does not affect the service and quality clients expect). Mr. Clarkson should identify and prioritize the high profit margin products/services the company offers and focus on those. The company would also do well to try to reduce the Average Collection Period to with in 30 days. As far as Northrup Bank is concerned, we recommend that the bank extend the line of credit but makes sure that the company does not reach the ceiling again. A high proportion of the credit line would be used in the beginning but that is due to the line of credit covering the previous loan, Mr. Holtz interest and some immediate financing for inventory purchases. In the foreseeable future though, once the company sheds the loans it carried and get more streamlined, it will start increasing its cash gradually. Mr. Clarkson’s business references are excellent and the company has always paid its bills on time. Therefore, the company is not a risk and the line of credit should be approved.

My Internship Pursuit Essay - 1733 Words

Initially when I was looking for an internship, my goal was to find one that complemented my double major in criminology criminal justice and psychology. During my search, I found some reputable organizations, but quickly discovered that they either required an extended training/orientation period or were not compatible with my schedule. Thus in finding the Urban Education Leaders Internship Program (UELIP) of the District of Columbia Public Schools (DCPS), which primarily focuses on an interest in education and public policy, I was skeptical that my interest in criminal psychology would be met. However, I quickly learned that this was not the case. Not only did my internship with DCPS indirectly appeal to my major, but it also provided†¦show more content†¦After investigating these cases, I would organize them using an Excel spreadsheet by the type of discrimination to see which types occurred most frequently within the past three school years. Exploring these different c ases of discrimination also interconnected with the teachings from my Sociology and African American studies classes, in which both inform the numerous ways in which minorities are discriminated against. Lastly, my internship built on the concepts that I gained from CIVICUS. In CIVICUS, we learned much about civility and persevering in a multicultural society, both of which I had to incorporate while at DCPS. In the Office of Human Capital, there exists much diversity, which aligns with the clients that DCPS aims to assist. More specifically, within the LMER team, I worked with supervisors who though were coincidently all lawyers, came from different backgrounds and had distinct personalities. Thus I had to figure out how to balance the pluribus with the unum. From BSCV 301, I learned that balancing unum (commonality) and pluribus (diversity) is integral to succeeding in a multicultural environment. 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